Publishing Tips

Over the years, Susan has written a lot of articles about self-publishing and online marketing.

(Note that the links open in a new window.)

Everyone Really Does Judge a Book by Its Cover
Even if you will only be selling your book online, your book cover design needs to make a great impression

How to Come Up with a Great Title for Your Non-Fiction Book
The title is like a headline for your book, so you should take the time to craft it carefully

Getting Set Up as a Publisher with Lightning Source
If you are pondering short-run digital printing (or POD) no other company has the distribution advantage of Lightning Source

How to Write When You Feel Like You Can't
If you have a case of writer's block, try these tips to see what's stopping you from getting words on the page.

Do a Blog Tour or Virtual Author Tour
Unlike a traditional book signing, which is generally used to increase sales, a virtual blog tour is about increasing online "buzz" about your book

Yes, Your Book Needs an Index
Include time in your publishing schedule to create an index for your book.